Have you struggled previously to get students to notice your property? Have you made a habit of listing in the wrong places or been overlooked too often? Have no fear, because Pads for Students will help you get your student property listing noticed. January is the month students tend to start searching for rental property for next year. Follow these tips and your student HMO probably won’t be listed for long before somebody snaps it up.
A Descriptive Title
As you go through Pads for Students directory, you’ll notice that the most relevant student properties have a descriptive title. They state the number of bedrooms, the location, and the price. This covers the three most important things that students who visit our site will look at. The location will help them see precisely how far they are away from campus and the price will help them budget. A number of our listings have “TBC” or “Price Upon Enquiry”; if you’re not sure of what the price might be, update it as soon as you can.
An Attention Grabbing First Paragraph
The first paragraph in your property listing description on Pads for Students needs to contain essential descriptive information. Don’t get bogged down in detail at this point. These crucial first few sentences will form the part of the metatext within the list. Therefore, stick to the most essential selling point. Examples include “Just one mile from campus along a main road” or “This 4-bedroom student HMO property is 100m from the train station”.
Enough Quality Photographs
It cannot be stated enough that you need to have a range of good quality images of the property. If it has been a few years since you updated the photos, perhaps take the time to update them. As you replace your mobile phone or pocket camera, the quality is always better than the older model. You might not think photographs are important at this stage, but students will bypass a listing, no matter how otherwise suitable it might look, for bad photographs that make the property look dark and miserable or fail to convey it properly.
Answer all the Questions
What type of property is it? What deposit is required? Is it fully furnished? The more information you provide in your student property listing to your potential student tenants, the more likely you are to receive queries and let out the property. Students are a savvy bunch. With limited finances, they will look to get the best deal they can get. They will also look for any excuse to dismiss a property or at the very least, put it at the bottom of their priority list. Vague or missing information will be one of the first reasons they pass over your student property listing.